In the fall of 2015, I completed this project for one of my graphic design classes. The brief asked us to create branding for an imaginary family style restaurant in the High Park neighbourhood of Toronto.

We were given the freedom to select colours, typefaces, icons or images, and more, but were provided with the required copy. This challenged the designer to work within the given guidelines and dimensions to ensure that all of the necessary information was included in a graphically pleasing way.

I chose warm and inviting colours that matched the palette of the trees in High Park. Fall is my favourite season, so I naturally gravitated towards tones that convey the feelings one may get when seeing the leaves change colour in the cooler months. As this was meant to be branding for a family restaurant, I decided on typefaces that were kid friendly, but not too juvenile or decorative, as to cater to the older crowds as well. It was a lot of fun designing the leaf background for the menu, which was then converted into icons to be used for the rest of the pieces. I really enjoyed working on this project.