Along with the program reports, I created numerous designs for Jays Care Foundation’s online presence - be it their website or their social media channels. This outward-facing communication had to be consistent with the Jays Care branding, and had to fit within the parameters of the MLB site templates (in the case of the website), while also being creative and new.

In the off-season, the focus shifts from fundraising and 50/50 ticket sales to promoting programming and reporting on the past year’s accomplishments. This is evident in the design for the website skins, as they showcase a number of kids from the four core Jays Care programs (Challenger Baseball, Rookie League, Indigenous Rookie League, and Girls At Bat).

As for social media, the designs had to be adaptive, depending on the part of the year they were being posted. For in-game 50/50 promotions, the designs were created to highlight where fans’ 50/50 dollars where being put to use, i.e. programming for kids across the country. As for program promotion and other Jays Care communications, the designs varied based on the program. For example, fans needed to know when Field Of Dreams applications were set to open, so that they had enough time to get theirs in before the deadline. This was a fun way to get fans and followers engaged with the organization’s many initiatives.