Throughout the last few years of my work experience, I was given the task to create sponsorship packages for several not-for-profit organizations. These packages are one of the main ways not-for-profits obtain funding for their programming and initiatives, putting great importance on the successful communication of the enclosed information. Both Jays Care Foundation and the MLSE Foundation Game Changers are sports-focused organizations, which is why I chose to showcase these two packages alongside one another.

A crucial design element I chose for both of these packages was the inclusion of many clear and impactful photos to go hand-in-hand with the details for sponsorship opportunities. I felt it important for the potential sponsors to see where their well-earned dollars would be going, and whom the funding would be impacting. Not-for-profit initiatives in particular are greatly supported by narratives and the stories of those who benefited from their programming and support.

These packages both reflect the brand identity of their given organization. Jays Care Foundation follows strict guidelines that align with the branding for the Toronto Blue Jays, and I was the one who developed and designed the brand identity for the 2021 MLSE Foundation Game Changers signature events. These examples showcase my ability to work with existing parameters set by a client, as well as parameters I created myself.